Revolutionise your sales performance
With over 25 years experience in the recruitment and training of sales teams and managers, Objective Assessment’s extensive understanding of what it takes to hire and train an elite salesperson has made an impact on over 200 companies so far.
Innovative sales training courses combined with proven evaluation tools provide full and bespoke sales solutions to small, medium and large businesses in Manchester, Liverpool, Warrington, Chester, Skelmersdale, Preston and further afield.
Specialist Sales Recruitment
Imagine a tool so effective that you could eliminate 96% of mistakes made when hiring salespeople / sales managers.
Never again be fooled by an individual's charming personality or exaggerated CV.
Highly accurate, simple to use process that has been validated by 2 PhD studies.
Salesforce Evaluation tool
Uncover the specific growth potential of your existing sales team and find out if you have the right people in the right roles.
Unique insights in how to transform your sales results by understanding your sales force and what you can do to hezlp them reach their full potential.
Online and Bespoke Training
Don't just meet your sales targets - exceed them!
Unleash the full potential of your sales force with sales training tailored to your company's requirements.
Our unique sales training programs have raised the performance and profitability of our clients by as much as 414%!
“As a Sales Director, with a high value on having a high performing sales team, I find Objective Assessment a core requirement when recruiting. Not only does it ensure you get the skills required, I find with Gary’s real life experience and guidance on the results, it is an effective way to coach individual sales people.”
sales Resources
Testimonials
“The Objective Sales Leadership Success course is an excellent coaching programme and I would recommend it to anyone who is leading, or aspiring to lead, a dynamic and successful sales team. My coach has taken me through the programme and has been an excellent coach. He always ensured the coaching and training was relevant to the business I operate in and the challenges I had faced or was facing in each module. I have a busy diary and he related to this and was extremely flexible with the coaching calls. He responded thoroughly to the assignments with feedback. During the programme, my sales team doubled in size and the results are following. Thank you!”
“I wouldn’t hesitate in recommending what Objective Assessment has to offer. After a few conversations with our coach, we had changed the entire management of opportunities in our CRM. This change, along with the sales training course being undertaken by our sales representatives, has increased our win ratio from 30% to 55% in just 6 months. This increase has paid for the training in itself, and will be of ongoing future value to the company!”
“As a Sales Director, with a high value on having a high performing sales team, I find Objective Assessment a core requirement when recruiting. Not only does it ensure you get the skills required, I find with Gary’s real life experience and guidance on the results, it is an effective way to coach individual sales people recruited.”
“Working with Objective Assessment was beneficial in terms of meaningful discussions about our own situation at RVT and realistic solutions to challenges we have. I appreciated the feedback from the notes after each call, and also meaningful feedback on the assignments. I would like to thank Objective Assessment for their support and look forward to working with them in the future.”